When the collective impact of the five competitive forces is moderate to weak,

options:

industry driving forces also tend to be weak--which often results in there being five or more industry key success factors.

most all industry members are clustered in a single strategic group on the industry's strategic group map.

an industry is competitively attractive in the sense that industry members can reasonably expect to earn good profits and a nice return on investment.

it is difficult for industry members to grow revenues and total profits unless buyer demand is growing rapidly.

industry driving forces also tend to be weak, industry members are widely scattered across many strategic groups on the industry's strategic group map, and there tends to be fewer than 5 industry key success factors.