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When the makers of Arm and Hammer Baking Soda created toothpaste containing baking soda as one of its ingredients, it was attempting to broaden its
When the makers of Arm and Hammer Baking Soda created toothpaste containing baking soda as one of its ingredients, it was attempting to broaden its current brand with a new product. This strategy is called Multiple Choice brand externalizing. brand rebulding co-branding. brand revitalization. brand extension
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