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When the manager of a transport company purchased a distribution centre used by its customers and then offered the combined service to its large and
When the manager of a transport company purchased a distribution centre used by its customers and then offered the combined service to its large and small business customers, it was an example of __________ a. Insourcing b. Outsourcing c. Horizontal integration d. Vertical integration
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
