When the media $($e$.$g$.$ a review in the New York Times$)$ and the public pick up on a marketing$/$public relations campaign, publicizing the product$/$service$,$ and essentially spreading the message for free, we call that:

Question $2$Select one:

a$.$

Ad$-$sourced

b$.$

Kickbacks

c$.$

Spontaneous positivity

d$.$

Projecting

e$.$

Earned media