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When the overall market has been segmented into similar groups of end-users, according to ____________ , the channel manager should name each segment to capture
When the overall market has been segmented into similar groups of end-users, according to ____________ , the channel manager should name each segment to capture its identifying characteristics. When the overall market has been segmented into similar groups of end-users, according to ____________ , the channel manager should name each segment to capture its identifying characteristics. their preferred channel service outputs price sensitivity other product-specific factors their preferred channel service outputs, price sensitivity, and other product-specific factors
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