Question
When the promotion objective is focused primarily on producing a short-term increase in sales, the marketing manager should evaluate the cost of the promotion relative
When the promotion objective is focused primarily on producing a short-term increase in sales, the marketing manager should evaluate the cost of the promotion relative to the extra sales expected.
a. True
b. False
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The Analysis And Use Of Financial Statements
Authors: Gerald I. White, Ashwinpaul C. Sondhi, Haim D. Fried
2nd Edition
0471111864, 978-0471111863
