When traveling in Israel, I came across aMcDonaldswith a giant poster advertising a "Big America," which is a Big Macwith a fancy name. Many restaurants in other countries will market food as American or American-like to draw morecustomers. (See thishilarious articleabout the many fried chicken restaurants in the U.K. including Tennessee Fried Chicken, Ohio Fried Chicken, andeven Alaskan Fried Chicken). Sometimes Americans companies will try to adapt to the culture of the country, or they will market themselves as American to gain more customers.

Select a product, company, or even an industry and thenselect a country and research how its cultural diversity, location, and social norms may impact the four P's. Some questions to keep in mind for your response: What social customs may impact the way a product is marketed? Are their barriers to the distribution system? Is the product use in the country consistent with the home country or do they differ and why? Will language barriers present a problem? How could this product/company be best marketed?

For example, in Israel, McDonaldshas had to adapt its menu to make it Kosher for many of its locations. Barriers for this include the purchasing of Kosher meat insteadof using its typical distributors. Hamburgers are not everyday food in the country, so it may require some marketing. Or, because it is one of the few chainsselling hamburgers in Israel, it may give it more business because the lack of supply compared to a potential demand. Feel free to speak from personal experiences as well.