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When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to ________. position its product develop brand
When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to ________. position its product develop brand loyalty segment the market provide a service enter a new ma
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
