When we look at factors contributing to less people going to coffee shops with figures quoted in your article of: Starbucks (SBUX Links to an external site.) and Dunkin' (DNKN Links to an external site.) visits were down 1.9% and 1.8% respectively What do you think is contributing to this? Price of gas? Price of a cup of coffee? Inflation? What is the price level that will make you switch from Dunkin to another brand?