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When we observe price cooperation, we usually see signs that say, We'll match any advertised price. Why do they only match advertised prices? Why not

When we observe price cooperation, we usually see signs that say, "We'll match any advertised price." Why do they only match advertised prices? Why not all prices? Specifically, why can't you go to Best Buy (they have a price guarantee policy) and tell them that the washing machine you're interested in is cheaper at some random nearby appliance store and expect them to match that price?

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