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When we perform an environmental market analysis, we take into account macro factors, including political, legal, economic, financial, ethical and cultural. If you were to
When we perform an environmental market analysis, we take into account macro factors, including political, legal, economic, financial, ethical and cultural. If you were to develop an international marketing plan and were to NOT HAVE information on three of these six factors, which factors would you care the least about? Please justify your choices.
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