When you open the Google Analytics 4 demo account (GA4) make sure you adjust the date filter in the upper right-hand corner to start on October 1, 2022, and end on October 31, 2022 for the Google Merchandise Store. Your manager has asked you to answer the following questions using the Google Ads data from within the Google Analytics 4 demo account. Please explain Steps taken.

1. Without including campaign ad spend costs, there is a 60 percent margin (60 percent of revenues are profits) on products sold through the Google Merchandise Store. What were the total marketing profits before ad spend costs in October 2022 from Google Ads?