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When you understand the concept of marketing myopia, you will agree that: I. a product is only a tool to solve customer s problem II
When you understand the concept of marketing myopia, you will agree that:
I. a product is only a tool to solve customers problem
II potentially there are other products that could better satisfy customers needs
III. focusing on existing customer wants is a shortsighted strategy
Group of answer choices
Only statement I is true
Only statement II is true
Only statements I and II are true
Only statements II and III are true
Statements II and III are true.
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