Whenever change initiatives are launched, there are multiple "narratives" that flow through the organization because: A change champions do not make sense of those often conflicting narratives. B frontline workers are not threatened by the changes. communication from the top management is almost always inadequate, and listening from the frontline workers is often filtered. D change champions cannot trade currencies with frontline workers over whom they have no authority. E change champions focus on creating lose-win exchanges that obstruct organizational changes