Whenever Shanker needs to buy a computer, he asks his friend Karla for advice. Karla works for the university's computer lab and is considered an expert in the computer product category. Karla is most likely a(n): Opinion leader Teacher Market maven Campus brand ambassador In our judgment lecture, we talked about two different modes of thinking. While system I thought is more , system II thought is more Rational; irrational Intuitive; reflective Reflective; intuitive Explicit; implicit Effortful; effortless Let's say that our goal is to increase the market share for the product " X." According to the attraction effect, where should we position our decoy product? Which of the following statements about influencers is false? Influencers are native to social media platforms Consumers consider influencers more akin to a close friend than a paid advertiser Influencers have greater than average reach in the marketplace All social media users are influencers Influencers can impact the opinions and buying habits of consumers Which of the statements is INCORRECT about nudges? There must be sufficient reason to believe that the behavior induced through the nudge makes the lives of those affected better. Regulations like taxes and bans are examples of nudges. If you do not want to participate in nudge, you should be able to get out easily. Nudge is a choice architecture that alters people's behavior in a predictable way