Where are you going to find the cash to get your business going? Where will you get the cash to keep your business going? Think about the benefits of equity financing (selling stock or ownership) vs. debt financing (getting a loan or selling bonds). What about cloud sourcing? Will anyone want to invest in your product? Can you get a loan? Do you want to give up ownership? Briefly explain where you think you will get the funds to start your business and to keep it going.