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Where do consumers get information about cars? A sample of recent car buyers was asked to identify the most useful source of information about the
Where do consumers get information about cars? A sample of recent car buyers was asked to identify the most useful source of information about the cars they purchased. The responses were tabulated and listed in the following table. Graphically depict the responses.
Source Frequencies
Consumer guide 172
Dealership 93
Word of mouth 40
Internet 26
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