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where do I find this study The study * Service Quality and Customer Satisfaction: An Empirical Study in the Indian Banking Sector by Kumbhar (2011)
where do I find this study The study *" Service Quality and Customer Satisfaction: An Empirical Study in the Indian Banking Sector" by Kumbhar (2011) found that a customer-oriented approach led to higher customer satisfaction and loyalty in the banking sector
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Research Methods In Business Studies
Authors: Pervez Ghauri, Kjell Gronhaug
4th Edition
0273712047, 9780273712046
