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Where does Chick-Fil-A product fall on the diffusion of innovation curve, and what are the strategic implications of this on the marketing Chick-Fil A product?
Where does Chick-Fil-A product fall on the diffusion of innovation curve, and what are the strategic implications of this on the marketing Chick-Fil A product? Please Cite sources used in APA format.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
