Question
Where would you position A3, the new product offering, to maximize Altius's total market share? Assume a fair share market type. Closest to A1 Closest
Where would you position A3, the new product offering, to maximize Altius's total market share? Assume a fair share market type.
- Closest to A1
- Closest to A2
- Closest to C2
- Closest to C3
2. The Regression Coefficients from a fitted Bass Model were A =800, B= 0.044, C= -0.0000009.
a. What is the estimated market potential for this product category? Show your calculations
b. What is the estimated coefficient of innovation for this product category? Show your calculations
QUALITY Premium Standard Value Economy A1 37.0% Short-range: A2 15.0% C1 9.0% Mid-range RANGE C3 16.0% C2 23.0% Long-range 12% PROFIT MARGIN 6%
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Operations and Supply Chain Management
Authors: Roberta S. Russell, Bernard W. Taylor
9th edition
978-1119320975, 1119320976, 978-1119329367, 1119329361, 978-1119444404
