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Where X denotes the audience's exposure between the associated time periods. The given audience exposure values are then inputted in Excel-QM to determine the optimal

Where X denotes the audience's exposure between the associated time periods. The given audience exposure values are then inputted in Excel-QM to determine the optimal values. The resulting values are determined to be: X . = Network A X. . = Network C -3pm -4pm = Network B X. Spm = Independent Network

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