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Whereas the original print version of More magazine was targeted at older, well - heeled women, a newer digital - only version of the brand

Whereas the original print version of More magazine was targeted at older, well-heeled women, a newer digital-only version of the brand is aimed at a much younger audience: "More is a collection of voices-from today's most influential bloggers and social media stars to the brands readers love and live by. It's content by Millennials, for Millennials." Demand for such magazines is an example of how changing characteristics impact the marketing environment.
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