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Whereas the original print version of More magazine was targeted at older, well - heeled women, a newer digital - only version of the brand
Whereas the original print version of More magazine was targeted at older, wellheeled women, a newer digitalonly version of the brand is aimed at a much younger audience: "More is a collection of voicesfrom today's most influential bloggers and social media stars to the brands readers love and live by It's content by Millennials, for Millennials." Demand for such magazines is an example of how changing characteristics impact the marketing environment.
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occupational
cultural
demographic
behavioral
psychographic
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