Whether you are selling a service or a product, in the virtual or physical world, your reputation can make or break you. As we discussed in week two, honest Online Reviews by real people are a powerful tool that allow consumers to make informed decisions. Reviews help build your reputation and are an excellent source of feedback.

If you have not already done so, listen to O'Reilly's (2020) Can you be sued for leaving a negative online review? Episode.

How can you drive positive reviews?

What happens when the reviews are fabricated?

What can/should you do when you receive reviews (positive or negative)?