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Whether your company made millions of dollars in profit for its shareholders or had to be saved from bankruptcy by an emergency loan - or

Whether your company made millions of dollars in profit for its shareholders or had to be saved from bankruptcy by an emergency loan - or both - there is one key lesson from the simulation experience: Business is both complex and endlessly fascinating.

This experience has taken you from the very beginning - ideas, people, and money - to a moment with pride (or great relief). You are now in a position to value the company you have built. Put simply, you have experienced running a business from start to finish.

The simulation was designed to give you the opportunity to try and fail, and try again, in an attempt to build mastery over the concepts that are fundamental to business. Concepts such as profit, management, market segments, stakeholders, demand, risk, and so forth all become more real when they refer to your company and your results. Now it is time to take all that new knowledge and apply it in the real world.

Below, you will find the objectives to focus on and questions to answer within the summary.

  1. Summary of Strategy
    1. How did you live up to your company mission?
    2. Would you change the strategy knowing what you know now?
  2. Achievements
    1. Your company's top three achievements
  3. Challenges
    1. What challenges/obstacles did your company face?
      1. Time, Money, Competitors
    2. Who were your strongest competitors?
  4. Goals for the future
    1. If you were going to do another 2 rounds, what would your goal(s) be?

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