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Which accurately describes the benefits of brands? Brands help set expectations for benefit delivery. Brands make products easy to identify, but loyalty is not cultivated
Which accurately describes the benefits of brands?
Brands help set expectations for benefit delivery.
Brands make products easy to identify, but loyalty is not cultivated through them.
Brands are exclusively created during the development stage of the product life cycle.
Brands are exclusively created during the maturity stage of the product life cycle.
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Market Based Management
Authors: Roger Best
6th edition
130387754, 978-0130387752
