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Which are the most relevant IMC tools in the maturity stage (the fourth) of the Product Life Cycle? And explain them.
Which are the most relevant IMC tools in the maturity stage (the fourth) of the Product Life Cycle? And explain them.
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In the maturity stage of the product life cycle where the product has reached a stable level of sales and market saturation it is important to employ integrated marketing communication IMC tools that ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
