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Which best describes the term effective frequency in advertising? Group of answer choices The number of times someone sees an ad The average number of
Which best describes the term effective frequency in advertising?
Group of answer choices
The number of times someone sees an ad
The average number of times someone in the target segment views an ad
The minimum number of times a person needs to be exposed to an ad for the customer to respond to the ad
It is always three times
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Understanding And Managing Public Organizations
Authors: Hal G. Rainey, Sergio Fernandez, Deanna Malatesta
6th Edition
1119705894, 978-1119705895
