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Which buyer characteristics (cultural, social, personal, psychological) that affect buyer behaviour influence you most when making a clothing purchase decision? Are these the same characteristics
- Which buyer characteristics (cultural, social, personal, psychological) that affect buyer behaviour influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
