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Which companies from which sectors are likely to build and use or introduce their own metaverse platforms (i.e. without using standard platforms available to all)?

Which companies from which sectors are likely to build and use or introduce their own metaverse platforms (i.e. without using standard platforms available to all)? Will they all be the same or will they be differentiated? What is a potential monetization model for a Metaverse platform vendor like Meta or MS? Are there certain sectors or stages of information intensive sectors where many small firms may be able to survive and make profits? In other words, sectors where there are enough options for differentiation or niches in these markets? Give examples of such sectors

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