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Which company objective is being addressed when a business targets a market segment of consumers who highly value a particular product benefit and set prices
Which company objective is being addressed when a business targets a market segment of consumers who highly value a particular product benefit and set prices relatively high (referred to as premium pricing)?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
