Which comparison is MOST accurate?

Select answer from the options below

A marketing plan is like a map: sometimes diversions and rerouting are necessary; the important thing is to arrive at the destination in the most effective way possible.

A marketing plan is like a menu: items will come and go without warning based on the market, but good marketers will realize most of their job cannot be anticipated or measured.

A marketing plan is like a diamond: it takes a long time to have anything of value, so patience and faith in the process are the most important things a marketing team can have.

A marketing plan is like a law: exceptions to it may be tempting, but it's most important to stick to the original goal.