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Which economic concept from the list below best matches the fact that drug companies spend $6.4 billion annually advertising directly to consumers? a. Reducing the

Which economic concept from the list below best matches the fact that drug companies spend $6.4 billion annually advertising directly to consumers?

a. Reducing the variable costs for the drugs being advertised

b. Reducing fixed costs for the drugs being advertised

c. Changing the decision rights associated with purchasing the advertised drugs

d. Shifting the demand curves for the products being advertised

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