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Which elements of the promotional mix did Hyundais Smaht Pahk campaign employ? analyze Hyundais Smaht Pahk campaign based on the process of creating an advertising
- Which elements of the promotional mix did Hyundais Smaht Pahk campaign employ?
- analyze Hyundais Smaht Pahk campaign based on the process of creating an advertising message as outlined in the text.
- Discuss issues of selecting advertising media for the Smaht Pahk campaign. How might this process differ from that of campaigns for other companies?
- Discuss the measured evidence for the Smaht Pahk campaigns success?
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Management
Authors: Patrick J. Montana, Bruce H. Charnov
5th Edition
1438004826, 978-1438004822
