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Which entry mode adopted Starbucks to enter Italy in 2 0 1 8 ? Does it differ from Australia? Explain and justify your answer using

Which entry mode adopted Starbucks to enter Italy in 2018? Does it differ from Australia? Explain and justify your answer using the Uppsala model.

a) Franchising

b) Franchising and Licensing

c) Licensing

d) Foreign subsidiary- M&A

 

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