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Which factor is crucial for a market segment to be considered effective? Which factor is crucial for a market segment to be considered effective? The
Which factor is crucial for a market segment to be considered effective?
Which factor is crucial for a market segment to be considered effective?
The segment must be the largest in the market.
It should focus on a single product only.
Consumers within the segment should share similar needs.
The segment must be targeted at highincome consumers.
It should avoid using demographic data.
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
