Which group, if any, should the Diamond Peak Hotel accept? Why? 2. What other questions might the general manager ask to make an effective decision? 3. How would you deny one of the groups? What would you say or do? 4. Who should make the decision about which group to accept? Why? The following industry experts helped generate and develop this case: Richard M. Brooks, CHA, Vice President, TWE Group; Daniel J. Connolly, Ph.D., Assistant Professor, The School of Hospitality Business, Michigan State University, East Lansing, Michigan; and John J. Hogan, CHA, MHS, DirectorEducation and Training, Best Western International Inc., Phoenix, Arizona