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Which is not a way to divide the market into smaller groups based on the characteristics of the customer and buying situation, as indicated in
Which is not a way to divide the market into smaller groups based on the characteristics of the customer and buying situation, as indicated in the textbook?
Multiple Choice
Geographic
Physiographic
Price sensitivity
Demographic
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Introduction To Business Management And General Management
Authors: Don Hellreigel; John Slocum; Susan Jackson
2nd Edition
0190748850, 978-0190748852
