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Which is NOT an advantage of online direct marketing? Online direct marketing is not restricted by geographical boundaries. Online direct marketing is much less expensive

Which is NOT an advantage of online direct marketing?
Online direct marketing is not restricted by geographical boundaries.
Online direct marketing is much less expensive than other forms of marketing.
Online direct marketing is easy to measure in terms of campaign performance.
Online direct marketing is hard to navigate, so marketers need to be tech savvy.

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