Which is true with regards to Customer Relationship Management (CRM) system? i. It focuses on building long-term relationships with customers; ii. It is based on the premise that customer needs differ and hence different customers need to be treated differently; iii. CRM systems enable organisations to pursue excellent relationships with customers; iv. CRM systems provide high-quality and timely information aiming at satisfying customer needs and maximising customer value a. All are correct b. i, ii, iii c. i, iii and iv d. ii, iii and iv An organisation seeks to implement a new information system. It has a large customer base and a large volume of online daily transactions. Top management wants to move the new system quickly and with the least cost but is concerned that any mistake and error of the new system may be damaging to customer satisfaction and the company's reputation. Which approach to system implementation is the most appropriate? a. Direct conversion. b. Parallel conversion. c. Phased-in conversion. d. None of the options is correct. Which is true with regards to Customer Relationship Management (CRM) system? i. It focuses on building long-term relationships with customers; ii. It is based on the premise that customer needs differ and hence different customers need to be treated differently; iii. CRM systems enable organisations to pursue excellent relationships with customers; iv. CRM systems provide high-quality and timely information aiming at satisfying customer needs and maximising customer value a. All are correct b. i, ii, iii c. i, iii and iv d. ii, iii and iv An organisation seeks to implement a new information system. It has a large customer base and a large volume of online daily transactions. Top management wants to move the new system quickly and with the least cost but is concerned that any mistake and error of the new system may be damaging to customer satisfaction and the company's reputation. Which approach to system implementation is the most appropriate? a. Direct conversion. b. Parallel conversion. c. Phased-in conversion. d. None of the options is correct