Which is

WRONG

with regard to global marketing:

- global companies use resources gained in one country to fight competitive battles in other countries.

- by making products in several countries, a firm can avoid costly import and export barriers.

- strategic alliances are the best way to overcome differences in country culture and organizational style.

- direct investment in a country results in better relationships with government and customers than does

exporting.

Which is

WRONG

about international marketing:

- low unemployment and low inflation are attractive economic characteristics.

- well-developed countries account for 90% of the worlds population growth.

- products can be in different life cycle stages in different countries.

- transportation costs can be a barrier for small firms trying to enter foreign markets.

Which is

WRONG

about strategic alliances:

- strategic alliances can assist a company in overcoming trade barriers.

- in order for the alliance to persist, each partner must continue to see value in the relationship.

- successful alliances generally involve partners of about the same financial size.

- a strategic alliance can help to overcome absent key success factors in markets.

Joe developed a successful advertising and promotion campaign for a client in the U.S. and the client wanted to

roll the same campaign out to markets worldwide. Joe cautioned against doing this because:

- differences in languages, customs, and culture might make the campaign ineffective in some markets.

- copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of

the U.S. market.

- he had not applied for or received international certification that was required for working outside the U.S.

- he was unfamiliar with the code of ethics for advertising in other countries.

The shift of population from rural to urban areas helps global marketers by:

- decreasing pollution.

- simplifying the supply chain needed to make goods and services available.

- increasing Human Development Index potential.

- increasing nonmaterial GDP output.

Marketers considering operations and trade with a specific country must consider whether the country is a

trading bloc. A trading bloc is a group of countries:

- which have established a formal agreement to manage trade activities.

- using the same currency.

- which have similar cultural shopping patterns.

- which have similar political views.

Which is correct regarding economic communities?

- Trade barriers have increased between the United States and Mexico since NAFTA was created.

- UNASUR represents the worlds single largest market.

- CAFTA has been less successful than UNASUR.

- Tariffs are typically lower or nonexistent between countries in the community.

Which is an advantage created by the adoption of the euro?

- Countries outside of Europe no longer face trade obstacles within Europe.

- A homogeneous European market has been created.

- It has decreased the annual combined GDP.

- European countries with previously weak currencies are more attractive markets.

Which is an example of how American culture is being exported to the worlds countries?

- the expansion of Wal-Mart Supercenters

- the popularity of the Harry Potter series

- the success of American Idol

- the increasing popularity of American soccer