"Which kind of hotel manager do you agree withthe ones that do not wish to limit themselves given their business is good for all three segments of travelers, or the London firm and its approach, thinking about segments of patient-customers? Why?2.If you wish to follow the first strategy (all customers could benefit), what would your marketing communications be to the end-user patient-customer? If you followed the second strategy, what would your marketing communications look like?3.Which of the three segments do you think would be most attractive and profitable to the London hotelier? Why? (We'll see more about which segment to target in the next chapter.)4.If you were based in London, which countries would be the first you would approach to develop such relationships? If you were based in Paris, which countries would you approach for your network inclusion? If you were in Houston? Rio? Why?"