Which market(s) is(are) the category expansion market(s) for the brand? What advertising strategies should be applied in the category expansion market(s)? Brand Sales % Brand Sales CDI BDI Market A 110 $ 36,000 7% 72 Market B Category% Category POP % POP Sales Sales 3000 10% $ 110,000 11% 6000 20% S 187,000 19% 11000 37% $ 300,000 30% 1000 3% $ 25,000 3% 94 S 140,000 28% 140 Market C 82 $ 150,000 30% 82 Market D 750 $ 9,000 2% 54 Market E 9000 38% 126 $ 165,000 33% 110 30% S 378,000 100% $1,000,000 TOTAL 30000 100% $ 500,000 100% Market B; the strategy should be to invest in category expansion since the category is narrow. Market D; the strategies should be to maintain the sales and invest in advertising for new customers. Market A; there is no need to invest in advertising. Markets C and E; the strategy is to win new customers by making them aware of/try the brand