Which of the 4 P's, or Marketing Mix, is Integrated Marketing Communication a part of?

1. product
2. price
3. place
4. profit
5. promotion

If the target market is seeking ___________, the source of a marketing message should have the knowledge, experience or skills relevant to the product or service being sold.

1. reputation
2. trustworthiness
3. expertise
4. attractivness
5. none of the above