Which of the fol lowing is a kev idea for understanding marketing? 0 It involves communications between companies and consumers. 0 It involves multiple parties who have something to exchange. 0 It involves satisfving customers' needs and desires. Q It involves sales and advertising capable of reaching customers. Current Attempt in Progress Which of the following terms or phrases would be included in a basic description of marketing? 0 common sense 0 ongoing process 0 sales orientation 0 focus on advertising Which of the following terms is defined as managing exchanges with customers? O Sales O Marketing O Social orientation O Value proposition