Which of the following accounts normally has a debit balance? a Unearned Revenue. b. Rent Expense. c. Retained Earnings. d. Sales Revenue. The matching principle controls a. Where on the income statement expenses should be presented. b. How costs are allocated between Cost of Goods Sold (sometimes called Cost of sales) and general and administrative expenses. c. The ordering of current assets and current liabilities on the balance sheet. d. When costs are recognized as expenses on the income statement