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Which of the following accurately characterizes Macy's resource weaknesses and competitive liabilities? Select yes for the resource weaknesses that are accurate and choose no
Which of the following accurately characterizes Macy's resource weaknesses and competitive liabilities?
Select "yes" for the resource weaknesses that are accurate and choose no for those that are not.
lack of longterm commitment to company vision or mission
muddled generic strategy straddling low cost and differentiation
reliance on mall locations
uninspiring store formats and merchandising tactics
management team that has yet to prove it has the capabilities to implement a successful turnaround
the Star Rewards loyalty program
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