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Which of the following approaches is NOT an avenue for changing the position of Arm & Hammer Baking Soda in the minds of consumers in

Which of the following approaches is NOT an avenue for changing the position of Arm & Hammer Baking Soda in the minds of consumers in order to extend the product life cycle and increase sales?

Increasing trade promotions

Adding new distribution outlets for the product

Enlarging the target market

Identifying jobs other than baking

Identifying new usage situations

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