Which of the following are commonly expressed objections about an overreliance on ROMI? Select all that apply.

Multiple select question.

Pursuit of ROMI during flat periods can be viewed as $$causing$$ underperformance and suboptimal levels of activity.

Marketers generally know what would have happened if the incremental expenditure had not occurred.

ROMI requires the profit to be divided by expenditure, yet other performance measures consider profit or cash flow after deducting expenditures.

Typically marketing expenditures are not treated as an investment in a company$$s accounting system.