Which of the following are included in a company's brand fundamentals? Mission statement, vision statement, and positioning statement. Colors, a company car, and investors. Mission statement, brand logo, and board of advisors. Customers, vision statement, 10 -year plan, and company phone. Question 5 (1 point) Which of the following statements is TRUE? Good mission and vision statements must be clear, succinct, customer-oriented, and result-oriented. Companies are required by law to have both mission and vision statements. Companies must choose between having a mission statement or a vision statement, they cannot have both. The mission statement and vision statement are basically the same thing. Question 6 (1 point) A company pitch is a great way to convey information about your business. How long should your pitch be? 60 seconds or less, it's important to be brief. It depends, things always vary in business. 5 minutes or more, you have to give enough detail for things to matter. You should prepare multiple versions of your pitch to be used in different circumstances based on the opportunity. Question 7 ( 1 point) True or False: Brand colors have no impact on how consumers perceive a business. True False