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Which of the following are sources of competitive advantage that allow a firm to charge a price premium? I. Quality. II. Customer lock-in. III. Innovative

Which of the following are sources of competitive advantage that allow a firm to charge a price premium?

I. Quality.

II. Customer lock-in.

III. Innovative products.

IV. Rational price discipline.

Group of answer choices

I, II, III, and IV.

I, III, and IV only.

I and II only.

II and III only.

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